Training

PROJECT(S) UNDERTAKEN

SEMESTER ONE: Brief description of Sales & Marketing Strategy practiced by premier blue chip Companies viz. Maruti Udyog Ltd.; Hindustan Lever Ltd.; Pepsi Foods Ltd. and Proctor & Gamble (P&G)

SEMESTER TWO: Launch of a product (HELMET) in Indian Market Scenario with brief elaboration of Marketing Techniques used viz. Market Research, Target Segmentation, Competitive Analysis along with the Expected response of the product.